Production Blog

 Hey there today I am talking about my process of creating my all about me commercial. After selecting the core assets, I begin by importing all the photos, videos, and music into my dedicated editing software, CapCut. Organization is key at this stage. I categorize and label each asset carefully, allowing for easy access during the editing process. The editing process begins with assembling a rough cut. I laid out the selected photos and videos in a thematic order to create a story. As I refine the timeline, I pay attention to the pacing, ensuring that the visuals and music sync seamlessly. Transitions between scenes are carefully created. I utilize a variety of transitions, such as cuts, fades, and dissolves, to enhance the flow of the commercial. I also experiment with special effects and filters to add artistic flair and improve the overall visual appeal. The audio component is also essential to this commercial. I adjust the volume levels, ensuring that the music complements the visuals without overpowering them. To make the commercial more engaging, I may incorporate sound effects that enhance the viewer's immersion. During the editing phase, I keep an eye on the commercial's overall length, making sure it aligns with the intended runtime. After creating the first draft, I take a step back and allow some time for reflection and for my body to rest. This break helped me approach the project with fresh eyes. Reviewing the draft, I pay attention to the storytelling aspect. To see if the visuals and music effectively convey the intended message and emotional tone. I seek feedback from trusted individuals, such as friends or colleagues, to gain different perspectives and identify areas for improvement. Based on the feedback received, I made necessary tweaks and adjustments to refine the commercial further. I perform meticulous quality checks, ensuring no glitches or errors are in the video. If needed, I revisit the selection of music and adjust the soundtrack to better align with the overall tone and mood.


 

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